How Marketing has evolved...

Businesses these days should know what consumer generated content is, if not, to your marketing strategy needs to be looked at again.

The future of business marketing is online and through social media, this is where most business advertising these days takes place. Bill Gates being the first person to see this back in ’96 when he said, “Content is King”. He knew something was up…..Today that couldn’t be more true, and has even become a career for a some.

Social Media ad spending amounted to around $102 Billion in 2020 with mobile users contributing to a large majority of social advertising revenue.

Since arrival of online sales. There has been a massive decline in conventional advertising and marketing such as ‘print media’ and ‘cold calling’, due to the dynamics, of digital marketing, consumer reach the internet of things and how it works together.

Creating fresh, up-to date content is a huge factor in getting your clients to go to your pages, it also gets them coming back for MORE transactions, which is the most important part of sales and marketing. That means, You must keep your website up to date and post new content on your social media pages daily/weekly

How to post new and interesting Content.

Technology has created brand new and exciting ways of creating unique and engaging ways to connect with your audiences such as, animated info-graphics, 360 degree videos and live streaming platforms.
Successful companies understand the shift needed towards the online marketing sector, and use a variety of different content tools to reach their followers, with video and Infographic Posts being two of the most successful mode of content delivery.

Content can be shared on a variety of different online platforms.

When creating new content, your viewers interests must be taken into consideration. It is important that your content you generate is genuine and valuable to your visitors, meaning, the content you post needs to be informative, catchy, entertaining, and unique.

Use Social Media Platforms such as Facebook, Instagram, or Youtube to market your products or services through regular content updates and posts.

It is critical that your contents strategic keywords appear regularly.

Simply put, Search engines need these keywords to sift through, find and categorize everything on the internet. If your keywords are placed correctly you will get better organic leads and hits with the new content you publish.

Use keywords and tags in all of your posts to link your content with relative posts articles and searches related to your specific keywords and taglines

Internet users usually rely on different websites and media platforms to get interesting, up-to-date, and relevant information — sometimes instantaneously.

While a large amount of users develop a sense of loyalty to the websites they return to on a regular basis, although that loyalty doesn’t mean much if the website is not updated regularly. Don’t lazily rely on the same content that piqued the initial interest of a visitor –

In Short, Digital Marketing is the new way to sell your business and if you dont have a digital marketing strategy, you better get one soon. Hopefully, this helps you get inspierd to refresh your marketing strategy. There are many options and services to get your content into leads and your leads into repeat customers, Get Creative.

If you enjoyed this article, then keep going ttough some more posts on our blog. Turbocharge your website and get 24/7 support from our Team.